This package was a project I designed while working at Alexander Isley Inc. At the company we were asked to design the 2015 packaging for the Hess Toy Truck. After exploring an array of ideas, we ultimately took a clean, minimal approach that would let the truck be the star of the show. Typography was selected to suit the fire engine theme; and I worked closely with illustrator Chris Lyons to commission a detail-perfect rendering of the 2015 truck.
