Visual approach for a secondary school in Wallingford, CT; developed while working at Alexander Isley Inc. The school was looking to develop a distinct look for its 125th Anniversary campaign, which extended to its 2015–2016 annual fund and class reunion. A modular system was devised, incorporating the school’s existing graphic standards and color palette. This approach allowed plenty of flexibility to include contemporary and historical images alongside more abstract graphics. The approach was applied to mailers, email blasts, and stationery.
For the school’s anniversary celebration, an exhibit was also developed, including a series of wall panels and vinyl graphics. The exhibit provided a walkthrough of Choate’s history and architecture over the years.
